Now I understand!
Rading an interview with Bruce Perens has been a real eye opener.
Consider this:
For example, when I considered being an employee one of the things standing in the way was the fact that Mark doesn't give his employees stock in his companies. If I'm going to work for someone I'm going to be a little entrepreneurial about it, so I felt that although Ubuntu and Canonical could do a great deal for Debian and be excellent community members, they were never going to be the core, and we could actually get closer to the core by following what I have set up for UserLinux.
Now I understand! In order to be "the core", a company should give Bruce Perens stock.