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Dear Lazyweb: What should my company's site be like?

The day is ar­riv­ing when Net Man­agers SRL will emerge from its co­coon of bu­reau­cra­cy.

Net Man­agers is a com­pa­ny. Of which I own a piece. And it will have a web­site, at http://www.net­man­ager­s.­com.ar ... and I have no idea what to put there.

So, what should it be like?

Here's some data:

  • It's formed by Lin­ux/U­nix geeks of a rather high lev­­el, IMHO

  • Our busi­­ness is fix­ing your Lin­ux/U­nix prob­lem­s, and ex­­plain­ing to you how you can re­al­­ly use Lin­ux/U­nix to do cool things (which mean­s, cor­po­rate Lin­ux con­­suklt­ing and sup­­port)

  • We have a re­laxed cor­po­rate cul­­ture. Ev­ery part­n­er would get the joke about how Christ­­mas and Thanks­­giv­ing are the same, since 25dec==31oc­t. We would pre­fer to ac­­tu­al­­ly show it. We are usu­al­­ly hired by IT grunts, not suit­­s.

  • I have a blog and it's re­al­­ly not en­ter­prisey , but it shows (I think) that I know about this. Should it be linked?

  • We have no phys­i­­cal of­­fices. Legal­­ly we do, but re­al­­ly, we op­er­ate out of each part­n­er's home­­s, on two dif­fer­­ent prov­inces. So, no pic­­tures of our cor­po­ra­­tion's digs avail­able ;-)

  • We are sort of a star­­tup, but more like a for­­mal­iza­­­tion of a way of work­ing that has been go­ing on for a while.

Ideas, sug­ges­tion­s, are wel­come.

Of course, ques­tions about our ser­vices are wel­come, too ;-)

Pablo Antonio / 2008-01-09 00:37:

I'm 20 years old, and I have never had a job nor know much about enterprises, so take my opinion with a grain of salt.

I think, from what you say about your company, that the best you can do is have a rather simple site, with information on the services you provide. Also, I think it's better if they (future clients) don't have this "relaxed" first impression from you. I wouldn't link your blog, and I'd certainly provide contact information. Even if you don't use any physical office, it's a good thing to show some address or at least specify a neighbourhood, so they can see you're real, and not some kind of ghost :)

As I said, take it with a grain of salt...

Random Static / 2008-01-10 03:10:

Sounds cool, but if you're marketing yourself to enterprises, your website should be fluffy and brain dead, and it should subtly imply that you are good at kickbacks, dick sucking, and producing mountains of paperwork to cover the asses of those who hire you.


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